…what Sandra says about technology, communications, friends and other things…

Workshop: Social Media for Branding and Consumer Research on Friday, May 29, 2015

I’ll be teaching a social media workshop for the Qualitative Research Consultants Association: Social Media for Branding and Consumer Research. The workshop will be on Friday, May 29, 2015 at 11:30 am.

WHAT: The Texas Chapter of the Qualitative Research Consultants Association invites you to “Social Media for Personal Branding & Social Listening” to learn how to incorporate social media channels into your communications strategy and qualitative research services.

WHEN: Friday, May 29, 2015 at 11:30 am TO 4 pm

WHERE: ConneXion Research
Boutique Facility
5433 Westheimer Rd. Suite 870
Houston, TX 7705

MORE INFO: http://www.connexionresearch.com/news/social-media-for-branding-and-consumer-research

The workshop will present an overview on:

  • Personal Branding & Messaging
  • Social Channels & Best Practices
  • Social Listening for Research
  • Analytics & Measurement

You will learn how to use social media for personal branding and social listening, identify free and paid tools available for you and your clients, review analytics and measurement, and walk away with social media best practices with tactics and techniques you can put into practice immediately.

HOW TO REGISTER: RSVP by Wednesday, May 27 by 5pm CST to danelia@connexionresearch.com


  • US $25 for QRCA Members
  • US $35 for Non-Members
  • US $15 to attend via ConneXion Video Streaming (remote viewers)


Payment: Pay Pal through maricel@connexionresearch.com Or, bring cash or check (payable to QRCA)

Workshop: Social Media for Branding and Consumer Research on Friday, May 29, 2019

Facebook debuts Instant Articles

FacebookFacebook announced a new service called “Instant Articles” that will place the news directly into the Facebook Newsfeed instead of linking to outside sources.

Instant Articles is rolling out with nine media partners including BuzzFeed, The New York Times, The Guardian, and National Geographic. These media companies will publish articles directly into Facebook Newsfeeds, loading faster.

Leveraging the same technology used to display photos and videos quickly in the Facebook app, articles load instantly, as much as 10 times faster than the standard mobile web.

The list of features is impressive. They will allow for instant zoom into high-resolution photos, which the ability to move from side to side on the photo just by tilting the phone. Publishers will be able to embed a map of the location where the photo was taken. They will be able to embed audio captions into photos and stories, so you can hear the author’s voice.

The part I found most interesting is that through Instant Articles Facebook is going to allow publishers to sell ads in the articles published and keep the revenue. Yes, you read that correctly: Facebook is giving publishers 100% of the ad revenue they sell in Instant Articles.

We’ve all known that Facebook was going to start serving out news directly in the newsfeed; the intent is to keep users in Facebook instead of losing them to media sites. This looks like a very good first step … though I haven’t actually seen it yet.

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Sofia Vergara to launch reality show on Snapchat

Photo courtesy of "Yahoo News/ABCNews Pre-White House Correspondents' Dinner Reception Pre-Party" (creative commons 2.0) https://www.flickr.com/photos/yodelanecdotal/14110653291/It started out as a channel that allowed teens and young adults to share messages that disappeared, without a trace. Then it started to attract a wider audience. Now it’s become the hottest new thing in social media — even my mother is on Snapchat, since her grandkids stopped updating Facebook.

This year’s Snapchat growth and increased popularity can be attributed in part to their new focus on delivering content. In January they rolled out Snapchat Discover, a way for stories to be delivered by different editorial teams, including CNN, Comedy Central, Cosmopolitan, People, and Food Network. This gives the channel an income source and brands the ability to partner with the content providers to reach new audiences.

Shortly after Snapchat Discover was rolled out, Madonna premiered a new music video on the social channel. This was something that made marketers sit up and take notice. If Madonna was using Snapchat to premier her video, then maybe it really was more than a fad.

Now Sofia Vergara is launching “Vergaraland” over the summer, a six-episode reality series that’s being co-produced by Fusion and will feature her son Manolo González Vergara. This brings a new program to Snapchat Discover, and markets directly to the Latino audience that tends to overindex in social media usage.

I’m on Snapchat (ID sandrafdzh) and can see some good uses for it for brands: behind the scenes, realtime photos and video, a raw look at what goes into producing an event or a product, etc. I haven’t deciphered it yet, but I’m working on it.

The next step is to figure out best practices for the channel. I’m working on that too.


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