…what Sandra says about technology, communications, friends and other things…

Workshop: Using LinkedIn to Grow Your Business on Wednesday, July 15, 2015 at 9am

This month I start teaching at the University of Houston Small Business Development Center once again. I used to be an instructor for them a few years ago, but I had to step away because of my schedule. I was sorry to take the break, because I learned a lot from the questions my students asked. Having to prepare for the class made it a necessity for me to keep up on the intricacies of specific social networks — it made me better at social media (since that’s what I taught).

WHAT: “Using LinkedIn to Grow Your Business”

WHEN: Wednesday, July 15, 2015 at 9am to 12pm

WHERE: UH Bauer College SBDC
2302 Fannin, Suite 200
Houston, Texas 77002

LinkedIn is a powerful networking tool that has many benefits for business owners.  Even if you are already on LinkedIn it’s likely you aren’t tapping into its full potential.  In this hands-on I workshop you will discover how a LinkedIn strategy will generate new customers, improve your business development, and assist in your sales research efforts.

You will walk away with the “how to” of:

  • Improving your profile
  • Choosing a memorable profile picture
  • Searching for business contacts, friends, and colleagues
  • Securing and giving online recommendations
  • Actively participating
  • Using the “requesting an introduction” feature
  • Finding tools to keep you organized
  • Adding content from other sites
  • Creating goals and measuring success

COST: Pay at the door Price: $59.00; Pay On-Line Price: $39.00

Registration: http://www.sbdc.uh.edu/assnfe/ev.asp?ID=2911

Image source: escolaespai / Pixabay

Introducing Facebook Place Tips

Facebook is rolling out Place Tips, a great feature that taps into your mobile phone’s ability to “tell” Facebook where you are and gives you information on the business at the top of your newsfeed. Or, as Facebook explains it:

Place Tips gather useful information about a business or landmark—like posts from the business’ Page, upcoming events and friends’ recommendations and check-ins—and show it at the top of News Feed to in-store visitors.

Each person’s Place Tips are unique. At a restaurant, Place Tips can show the menu, reviews and frequently mentioned information about the establishment, like a signature cocktail or popular table. Place Tips for a retail store can help customers find business hours, locate popular items and learn about upcoming events.

What you’ll need:

  • A Facebook Business Page that is actively updated
  • A free Facebook Bluetooth beacon, which you can request here

This has a lot of potential for business with physical locations, especially those with a waiting area. Check out this video for more info.


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The Pinterest Buyable Pins press kit

pinterest-512-blackHave you heard that Pinterest is rolling out”Buy It” buttons? They recently announced that they are going to enable the ability to buy items (purses, clothes, and other pretty things) directly from the pins we discover in our favorite and newly-favorite boards. You’ll be able to pay with Apple Pay or a credit card. Those of us in the U.S. will begin to see the “Buy It” button show up in our pins within the next few weeks (in iOS, Android will have to wait a while).

But that’s not the point of this post. The point of this post is to bring attention to a short sentence I saw at the end of the Pinterest announcement post:

Need the press kit?

By following the link I found a Dropbox folder that included:

  • several video files for ads announcing the new feature,
  • photos from the announcement event,
  • product demo .gif files and videos, and
  • product screens (with high-resolution images).

This is everything you would need to write a post or news article about the announcement. All with just a click. Genius. I included a few below, for your enjoyment.

As a public relations professional I know that we often err on the side of making writers ask for assets, and I understand why (we want to know who is writing about our news). But as a blogger I know that often the speed with the can get info and images fast can make the difference between writing about one topic versus another. And I seldom go back and pick up topic B (that lost out).




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